New Showit template drop 🎉


This email may contain affiliate links, emojis, and nerdiness.
🟢 1 Brand & web spot open for March 2026


FREEBIES | ​SERVICES ​ | ​SHOP​​ | ​ COURSES LOGIN



Hi Reader,

Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?)

I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and offerings without feeling cluttered or chaotic.

I love the semi custom brand I'm building to coordinate with it...

Now, even though the structure is especially helpful for food businesses, the design itself is clean, editorial, and super adaptable — meaning it can absolutely be customized for any industry or aesthetic!

Think:

  • a calm, elevated layout
  • sections that guide visitors clearly (without overthinking it)
  • and a setup that makes updates like seasonal offerings way easier

If you have a friend, client, or past coworker who runs a bakery, café, catering business, or anything food-adjacent, feel free to pass this along 💜!!

As a little thank-you, they can use FRIEND15 for 15% off the template (anything in the shop really!).

And if you do end up using it yourself for a totally different industry — even better. That’s kind of the point 😉

— Ingrid


TheBrief
February 2026 Edition

New:
Muse Atelier Semi Custom Brand!

If full custom branding isn’t the move yet, this semi-custom brand gives you a solid, intentional foundation you won’t outgrow overnight. For coaches & creatives who want a designer-curated brand without the designer price tag.

Spotlight: Color Changing Opt-In Showit Canvas

This color-changing opt-in canvas is bold, scroll-stopping, and built to breathe new life into any Showit site —without a full overhaul.

CAN'T MISS THIS

A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients.

MORE WAYS TO MAKE $$$

You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here.


Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.


Penguin Designing

Sent with love from San Diego, CA 🌴

United States

You received this email because you signed up on my website or made a purchase from me.

Need to make some changes? Update your profile

Don't want to hear more from me? Unsubscribe
(you won't receive any future emails from free or paid products, including any trainings or courses, you might be a part of).

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Copyright © 2025 Penguin Designing

Money-making brand & website strategies

Showit web design & branding for creatives and coaches. My specialty is creating strategic & user-centric websites for standout brand experiences that fuel brand loyalty and boost revenue. As your expert at building shops & memberships with Showit, I have plenty of tips to share for skyrocketing conversions in my weekly Moneymaking Memos!

Read more from Money-making brand & website strategies

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever feel like your shop should be selling more, but something’s just… off? That’s exactly where one of my clients was. They had great products, a solid brand, and a beautiful website — but sales weren’t reflecting all that effort. After auditing their shop, I found a few areas quietly blocking conversions. Here’s what we tackled: 🟣...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever spent way too much time tweaking an offer instead of just launching it? Because, SAME. I spent so long overthinking my first digital offer—adding pages, removing pages, changing the format — until I almost scrapped it altogether. Turns out, I was stuck in the “perfect offer trap.” And guess what?... That perfectionism wasn’t helping...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?” That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona. I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many...