New Showit template drop 🎉


This email may contain affiliate links, emojis, and nerdiness.
🟢 Now booking August 2026


SERVICES ​ | ​SHOP​​ | ​ COURSES LOGIN



Hi Reader,

Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?)

I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and offerings without feeling cluttered or chaotic.

I love the semi custom brand I'm building to coordinate with it...

Now, even though the structure is especially helpful for food businesses, the design itself is clean, editorial, and super adaptable — meaning it can absolutely be customized for any industry or aesthetic!

Think:

  • a calm, elevated layout
  • sections that guide visitors clearly (without overthinking it)
  • and a setup that makes updates like seasonal offerings way easier

If you have a friend, client, or past coworker who runs a bakery, café, catering business, or anything food-adjacent, feel free to pass this along 💜!!

As a little thank-you, they can use FRIEND15 for 15% off the template (anything in the shop really!).

And if you do end up using it yourself for a totally different industry — even better. That’s kind of the point 😉

— Ingrid


The Brief
July 2026 Edition

Haven Canva Social Templates

Designed to match the warm, editorial aesthetic of our Haven template—perfect for lifestyle creators, interior designers, and creative business owners who want polished, intentional visuals without the design overwhelm.

Spotlight: Color Changing Opt-In Showit Canvas

This color-changing opt-in canvas is bold, scroll-stopping, and built to breathe new life into any Showit site —without a full overhaul.

CAN'T MISS THIS

A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients.

MORE WAYS TO MAKE $$$

You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here.


Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.


Penguin Designing

Sent with love from San Diego, CA 🌴

United States

You received this email because you signed up on my website or made a purchase from me.

Need to make some changes? Update your profile

Don't want to hear more from me? Unsubscribe
(you won't receive any future emails from free or paid products, including any trainings or courses, you might be a part of).

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Copyright © 2025 Penguin Designing

Money-making brand & website strategies

Branding and Showit website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy that fuels brand loyalty and boosts revenue. As your expert at building profitable online brand experiences, I have plenty of tips to share for growing conversions in my weekly Moneymaking Memos!

Read more from Money-making brand & website strategies

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking August 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, If you’re anything like most founders I talk to, you’ve probably told yourself some version of this: “I just need to rebrand and then it’ll click.” Maybe you’ve already done it once. Maybe twice. Maybe (no judgment, I promise) three times. And you’re still sitting with conversion numbers that don’t match how GOOD the business actually is. That thought makes...

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking August 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, I can usually spot what's holding a site back from converting within the first few minutes of looking at it. (Not because I have some kind of magic ability, but I wish I had some😂), but because I've been doing this long enough to know what to look for, and it took me years to build that eye. Let me show you what I mean: 👩🏻 Someone comes to me with a site that...

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking August 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, I'm not talking about me today, I want to tell you about Kelsie. Not because her story is dramatic (it's def not!), but because it's the kind of thing I hear over and over and it never stops being relatable: She already knew what she wanted her shop to feel like, she just hadn't found the setup that could actually get her there. She tried Shopify. Squarespace....