New Showit template drop 🎉


This email may contain affiliate links, emojis, and nerdiness.


​SERVICES ​ | ​SHOP​​ | ​ COURSES LOGIN​



​

Hi Reader,

Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?)

I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and offerings without feeling cluttered or chaotic.

I love the semi custom brand I'm building to coordinate with it...

Now, even though the structure is especially helpful for food businesses, the design itself is clean, editorial, and super adaptable — meaning it can absolutely be customized for any industry or aesthetic!

Think:

  • a calm, elevated layout
  • sections that guide visitors clearly (without overthinking it)
  • and a setup that makes updates like seasonal offerings way easier

If you have a friend, client, or past coworker who runs a bakery, café, catering business, or anything food-adjacent, feel free to pass this along 💜!!

As a little thank-you, they can use FRIEND15 for 15% off the template (anything in the shop really!).

And if you do end up using it yourself for a totally different industry — even better. That’s kind of the point 😉

— Ingrid


The Brief​
​
October 2026 Edition

​Offer Synergy: Master Your Customer Journey & Turn It Into Profit​

Build your customer journey offer tracker! Identify gaps in your current offers and create offers that cater to your customer’s at different stages of their journey. For multi-passionate founders who have a lot of ideas and want a clear map on what to focus their attention on.

I'm showing you exactly how to map it out (plus you'll get my actual spreadsheets to track it all!)

​Free! Quiz Conversion Code​

Learn how to use a quiz to funnel your audience into paid services or products. (Cash in on the power of interactive quizzes to boost sales and revenue!)

CAN'T MISS THIS

A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients.

MORE WAYS TO MAKE $$$

You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here.


​

Whenever you’re ready, here are ways we can work together:​
​
​Brand + Website — Get a brand & website that truly feels like you.​
​
​Showit Shops — Add a shop to your Showit website. Zero overwhelm.
​

​

Penguin Designing

Sent with love from San Diego, CA 🌴

United States

You received this email because you signed up on my website or made a purchase from me.

Need to make some changes? Update your profile

Don't want to hear more from me? Unsubscribe​
​(you won't receive any future emails from free or paid products, including any trainings or courses, you might be a part of).

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

Copyright © 2026 Penguin Designing

​

Money-making brand & website strategies

Branding and Showit website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy that fuels brand loyalty and boosts revenue. As your expert at building profitable online brand experiences, I have plenty of tips to share for growing conversions in my weekly Moneymaking Memos!

Read more from Money-making brand & website strategies

This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN So, Reader, you know that feeling right before you finally commit to something big, like the flight you keep almost booking, or the "buy now" button you've hovered over for months? There's a little voice going "okay, but what if I do this wrong." That's basically every founder I talk to who's thinking about hiring a pro for their brand and website for the very first time in a while (or EVER!). And...

This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, There's usually one thing people are waiting for during a launch: the sales number to come in, to confirm it actually worked. And while they wait for it, the checking starts. Refresh the dashboard, check the open rate, read into every tiny thing that could be a "sign" either way.... I did this for YEARS, checking sales notifications every 20 minutes during a live launch, ready to pull the...

This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for. (and it shows up before we ever touch a logo or a page design!!) I worked with a client a while back who came in knowing her pricing needed to go up. She had the receipts you’d expect: a...