Hi Reader,

After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for.

(and it shows up before we ever touch a logo or a page design!!)

I worked with a client a while back who came in knowing her pricing needed to go up. She had the receipts you’d expect: a roster full of clients who got incredible results, a waitlist, referrals coming in unprompted.

On paper, a raise was (very) obvious. BUT before anything else, she sat with the strategy work. We didn't skip the positioning layer to get to the visual. She let the strategy document sit with her. She asked questions. She pushed back on her own assumptions about who she was actually for. Her 4-figure retreat sold out in under two weeks.

I saw the same thing with a different client, Jen, She came in with 200+ products on Shopify that weren't converting as she wanted. Cue the doubled-conversions! Same prices, same products. We rebuilt the structure, the navigation, the conversion logic.
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The pattern isn't having everything figured out before you get a new brand + website, but simply being willing to do the strategy work first before asking the design to carry weight it was never built to carry.

If you already know you want the strategy layer done right for your business you can book it right here. Or reply to this email and get it for as low as 4 payments of $500/mo.

We can take a peek at where your business is at with a discovery call to figure out how this looks like for you! Grab a spot here and let’s get the conversation started :)
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Cheers to that 🥳

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