Your audience can give you a “Preferred” label in Google (literally!!)


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Hi Reader,

So, I've been trying to get my site listed in one particular Google tool for a couple of weeeeeks now (not that I was counting)… and now there I am!! 🥹

Let me back up!

Google has a setting where you choose the sites you trust. Add one and it gets a little "Preferred" label whenever it shows up for you, including inside Google's AI answers (AI Overviews and AI Mode), and it can show up more in your Top Stories too. Google says people are twice as likely to click through to a Preferred Source.

It's personal: it only changes what shows up for the person who ticked the box, not for the whole internet. So it’s not a ranking trick, it’s a way for the people who already like what I share to see more of it (hi, you 💜).

Be the expert your audience picks!!

I know you're an expert at what you do, and I know you have so many good things to say. Here's how to set this up for your own site:

🟣 Swap in your domain: take my link below and change penguindesigning.com at the end to yours, so it ends in q=yourbusiness.com

🟣 Check for the checkbox: if your site pops up with one, you're listed!

🟣 Share it: send that link to your people (in your newsletter, a post, a promotion… wherever they hang out) so they can pick you too

(It has to be a domain like yourbusiness.com, not a page or a /blog folder.)

So if my emails, my blog or The Inspired Brew have ever helped you, would you add me as one of your sources? It's ONE click and ONE checkbox:

The link already has my domain typed in (my CRO brain is cheering over how few steps that is… nothing to search, nothing to type!). Sign in to Google if it asks, then tick the box next to Penguin Designing and you're done :)

Google says this is for sites that publish fresh content, so if you've been needing a little nudge to get back to your blog, let this be your sign! And if you don't see your site yet, check back in a bit.

Now go be the preferred source for your people!! 💜

P.S. If you add me, or if you try this for your own site, hit reply and tell me! 🥳

— Ingrid


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Sent with love from San Diego, CA 🌴

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Money-making brand & website strategies

Hi hi! I'm Ingrid, a Showit website designer and brand strategist in San Diego, and the founder of Penguin Designing. I build Showit websites and WooCommerce shops for coaches, course creators, and shop owners, and I run CRO (conversion rate optimization) on the pages that are already live. I teach what I build on live and online stages. Strategy first, design second, always. Official Showit Design Partner since 2018, and host of The Inspired Brew podcast.

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