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Hi hi! I'm Ingrid, a Showit website designer and brand strategist in San Diego, and the founder of Penguin Designing. I build Showit websites and WooCommerce shops for coaches, course creators, and shop owners, and I run CRO (conversion rate optimization) on the pages that are already live. I teach what I build on live and online stages. Strategy first, design second, always. Official Showit Design Partner since 2018, and host of The Inspired Brew podcast.
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN So, Reader, you know that feeling right before you finally commit to something big, like the flight you keep almost booking, or the "buy now" button you've hovered over for months? There's a little voice going "okay, but what if I do this wrong." That's basically every founder I talk to who's thinking about hiring a pro for their brand and website for the very first time in a while (or EVER!). And...
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, There's usually one thing people are waiting for during a launch: the sales number to come in, to confirm it actually worked. And while they wait for it, the checking starts. Refresh the dashboard, check the open rate, read into every tiny thing that could be a "sign" either way.... I did this for YEARS, checking sales notifications every 20 minutes during a live launch, ready to pull the...
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for. (and it shows up before we ever touch a logo or a page design!!) I worked with a client a while back who came in knowing her pricing needed to go up. She had the receipts you’d expect: a...