Hi Reader,

When someone asks me if they need a conversion (CRO) audit, my honest answer is “it depends”… (I know, I know, stay with me!)

Because there are two kinds of “something is off,” and only one of them needs a full audit.

The first thing I look at isn’t the website, it’s the conversation: HOW are they bringing this to me??

🟣 Everything is on fire.

Sales are declining, the numbers aren’t what they used to be, and nobody can say why. That gets a FULL audit from me, because a fire usually has a root behind it… and it’s rarely just “oh, you needed a better button.”

🟣 The site looks great and still isn’t selling.

Sometimes these are beautiful websites with great design and great copy… just not in the right order (it happens to the best of us). That gets an audit too, because I NEEEEEED to understand the business and the goals before I suggest a single change.

🟣 One page does great and another one doesn’t.

Now we get to play detective!! If the design is the odd one out, that’s a quick fix. If the design and the copy are similar and one still converts better, I stop looking at the page and start looking at the business, aaaand that’s where a quick fix turns into a full audit.

Before you pay anyone (me included 🙃)

Before you pay for anything, check your links. I know, it sounds SO silly.

Go through your site and make sure your links go to the right place and every button is actually linked. These are basic things you can fix yourself, and when they get missed, they break the sales process.

Then, if you want to go one step further, my free Sell-Ready Scorecard is the same seven point audit I run on client pages, turned into a scored worksheet you can run on your own. Roughly fifteen minutes and a pen 💜

Most of what an audit finds, you could technically see yourself. You just don’t know what to look for. And that’s what the Scorecard is for: it tells you where to look!

P.S. If your page scores low and you’d rather I look at it with you, hit reply and tell me which page it is :)

— Ingrid The Brief​ ​November 2026 Edition 🍁 ​Offer Synergy: Master Your Customer Journey & Turn It Into Profit​ Build your customer journey offer tracker! Identify gaps in your current offers and create offers that cater to your customer’s at different stages of their journey. For multi-passionate founders who have a lot of ideas and want a clear map on what to focus their attention on. I'm showing you exactly how to map it out (plus you'll get my actual spreadsheets to track it all!) ​Free! Quiz Conversion Code​ Learn how to use a quiz to funnel your audience into paid services or products. (Cash in on the power of interactive quizzes to boost sales and revenue!) CAN'T MISS THIS A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients. MORE WAYS TO MAKE $$$ You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here. Worth The Read: ​ ​Why Is My Showit Website Not Showing Up on Google ↗​

​