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Hi hi! I'm Ingrid, a Showit website designer and brand strategist in San Diego, and the founder of Penguin Designing. I build Showit websites and WooCommerce shops for coaches, course creators, and shop owners, and I run CRO (conversion rate optimization) on the pages that are already live. I teach what I build on live and online stages. Strategy first, design second, always. Official Showit Design Partner since 2018, and host of The Inspired Brew podcast.
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, When someone asks me if they need a conversion (CRO) audit, my honest answer is “it depends”… (I know, I know, stay with me!) Because there are two kinds of “something is off,” and only one of them needs a full audit. The first thing I look at isn’t the website, it’s the conversation: HOW are they bringing this to me?? 🟣 Everything is on fire. Sales are declining, the numbers aren’t what...
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, So, I've been trying to get my site listed in one particular Google tool for a couple of weeeeeks now (not that I was counting)… and now there I am!! 🥹 Let me back up! Google has a setting where you choose the sites you trust. Add one and it gets a little "Preferred" label whenever it shows up for you, including inside Google's AI answers (AI Overviews and AI Mode), and it can show up...
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN So, Reader, you know that feeling right before you finally commit to something big, like the flight you keep almost booking, or the "buy now" button you've hovered over for months? There's a little voice going "okay, but what if I do this wrong." That's basically every founder I talk to who's thinking about hiring a pro for their brand and website for the very first time in a while (or EVER!). And...