The biggest launch mistake I made

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Hi Reader,

Ever spent way too much time tweaking an offer instead of just launching it? Because, SAME.

I spent so long overthinking my first digital offer—adding pages, removing pages, changing the format — until I almost scrapped it altogether.

Turns out, I was stuck in the “perfect offer trap.” And guess what?...

That perfectionism wasn’t helping anyone, especially not my business.

In this featured episode of The Inspired Brew, I’m sharing the biggest mistakes I made when launching my first offers — so you can skip the stress and start making sales.

Here’s what I cover:
💡 The perfectionism spiral that nearly killed my first product
💡 The pricing mistake that backfired big time
💡 How I complicated my tech stack (and what I do differently now)

Ready to launch smarter, not harder?

LISTEN TO THE EPISODE

Listen (and subscribe!) on my website or on your favorite podcast platform like Apple Podcasts or Spotify!

Hit reply and tell me — what’s the one thing holding you back from launching right now?

— Ingrid

P.S. I’m speaking at the Sales Email Summit this month! 🎤

It’s a free, audio-only event hosted by Liz Wilcox — all about sales emails that actually made money (yep, the real ones).

Every speaker (including yours truly) is pulling back the curtain on one email that brought in sales, sparked replies, or opened big opportunities — and we’re walking you through exactly why it worked.

No fluff. No “in theory” examples. Just 10-minute sessions with receipts you can swipe ideas from for your own business.

If you’ve ever wondered what’s working both inside and outside your niche, this is where you’ll find out.

🎟️ Here’s my affiliate link to grab your free spot.

And hey — when my session drops, I’d love to hear what you think.

TheBrief
August 2025 Edition

CLIENT LAUNCHES

Strategy, branding, copy, website, membership... the whole shebang! Case study coming soon for Britney!

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FOR YOUR RADAR

I got some not-so-secret links on my shop while I gear up for the re-launch 👀

BEHIND THE SCENES 🔮

My Magnolia template for coaches is coming up gorgeous, just peek at this curated stock!

READ-WORTHY POST:

A Profitable Approach to Your Showit Shop Strategy

Whenever you’re ready, here are ways we can work together:

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Money-making brand & website strategies