How I Met Lauren + The SEO Gold You Need for Your Showit Shop

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Hi Reader,

You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?”

That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona.

I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many shops are leaving money on the table). And in between sessions, I finally got to chat in person with Lauren — a copywriter and SEO pro who I’ve admired for ages.

Fast forward to today, and we recorded a jam-packed episode of The Inspired Brew where she spills everything about making your Showit shop rank on Google — and, most importantly, actually convert those clicks into cha-chings.

Let me tell you, she did NOT hold back.

Here’s what you’ll walk away with:
✔️ The biggest SEO mistakes that could be hurting your shop copy (and how to fix them!)
✔️ How to write your product short description for maximum conversions without overwhelming your buyers
✔️ The truth about keyword stuffing (yes, Google will punish you if you go overboard)
✔️ How to write human-first product descriptions that naturally rank on search engines

So, if you’re tired of hearing “just add more keywords” and actually want a strategy that works, this is the episode for you.

LISTEN NOW 🎧

or on Apple Podcasts | CastBox | Spotify

And once you do, hit reply and tell me your biggest takeaway! I love hearing what changes you’re making.

— Ingrid

TheBrief
April 2026 Edition

Haven Canva Social Templates

Designed to match the warm, editorial aesthetic of our Haven template—perfect for lifestyle creators, interior designers, and creative business owners who want polished, intentional visuals without the design overwhelm.

Spotlight: Color Changing Opt-In Showit Canvas

This color-changing opt-in canvas is bold, scroll-stopping, and built to breathe new life into any Showit site —without a full overhaul.

CAN'T MISS THIS

A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients.

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Worth The Read:

Digital Product Buyer Psychology: What Makes Someone Click Buy

Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.

Penguin Designing

Sent with love from San Diego, CA 🌴

United States

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Money-making brand & website strategies