How I Met Lauren + The SEO Gold You Need for Your Showit Shop

This email may contain affiliate links, emojis, and nerdiness.

FREEBIES | SERVICES | SHOP | EDUCATION | STUDENT LOGIN

Hi Reader,

You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?”

That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona.

I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many shops are leaving money on the table). And in between sessions, I finally got to chat in person with Lauren — a copywriter and SEO pro who I’ve admired for ages.

Fast forward to today, and we recorded a jam-packed episode of The Inspired Brew where she spills everything about making your Showit shop rank on Google — and, most importantly, actually convert those clicks into cha-chings.

Let me tell you, she did NOT hold back.

Here’s what you’ll walk away with:
✔️ The biggest SEO mistakes that could be hurting your shop copy (and how to fix them!)
✔️ How to write your product short description for maximum conversions without overwhelming your buyers
✔️ The truth about keyword stuffing (yes, Google will punish you if you go overboard)
✔️ How to write human-first product descriptions that naturally rank on search engines

So, if you’re tired of hearing “just add more keywords” and actually want a strategy that works, this is the episode for you.

LISTEN NOW 🎧

or on Apple Podcasts | CastBox | Spotify

And once you do, hit reply and tell me your biggest takeaway! I love hearing what changes you’re making.

— Ingrid

TheBrief
May 2025 Edition

CLIENT LAUNCHES

Strategy, branding, copy, website, graphics... the whole shebang! Case study coming soon for Maddy Glynn!

PPRODUCT SPOTLIGHT

Haven is a template that I'm revamping from my original collection (circa 2019!) and it's looking stunning! Peek here!

FOR YOUR RADAR

I got some not-so-secret links on my shop while I gear up for the re-launch 👀

BEHIND THE SCENES 🔮

My Magnolia template for coaches is coming up gorgeous, just peek at this curated stock!

READ-WORTHY POST:

A Profitable Approach to Your Showit Shop Strategy

Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.

Showit Membership — Get a private branded experience on your Showit website.

Designer Support Day — Have a Showit website punch list? Let's tackle it.

Penguin Designing

Sent with love from San Diego, CA 🌴

United States

You received this email because you signed up on my website or made a purchase from me.

Need to make some changes? Update your profile

Don't want to hear more from me? Unsubscribe
(you won't receive any future emails from free or paid products, including any trainings or courses, you might be a part of).

113 Cherry St #92768, Seattle, WA 98104-2205

Money-making brand & website strategies