How I Met Lauren + The SEO Gold You Need for Your Showit Shop

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Hi Reader,

You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?”

That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona.

I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many shops are leaving money on the table). And in between sessions, I finally got to chat in person with Lauren — a copywriter and SEO pro who I’ve admired for ages.

Fast forward to today, and we recorded a jam-packed episode of The Inspired Brew where she spills everything about making your Showit shop rank on Google — and, most importantly, actually convert those clicks into cha-chings.

Let me tell you, she did NOT hold back.

Here’s what you’ll walk away with:
✔️ The biggest SEO mistakes that could be hurting your shop copy (and how to fix them!)
✔️ How to write your product short description for maximum conversions without overwhelming your buyers
✔️ The truth about keyword stuffing (yes, Google will punish you if you go overboard)
✔️ How to write human-first product descriptions that naturally rank on search engines

So, if you’re tired of hearing “just add more keywords” and actually want a strategy that works, this is the episode for you.

LISTEN NOW 🎧

or on Apple Podcasts | CastBox | Spotify

And once you do, hit reply and tell me your biggest takeaway! I love hearing what changes you’re making.

— Ingrid

TheBrief
February 2026 Edition

New:
Muse Atelier Semi Custom Brand!

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Worth The Read:

Why Every Small Business Needs a Strong Brand Strategy

Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.

Penguin Designing

Sent with love from San Diego, CA 🌴

United States

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Money-making brand & website strategies