Hi Reader,

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Ever feel like your shop should be selling more, but something’s just… off?

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That’s exactly where one of my clients was. They had great products, a solid brand, and a beautiful website — but sales weren’t reflecting all that effort.

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After auditing their shop, I found a few areas quietly blocking conversions.

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Here’s what we tackled:

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🟣 Fixing brand consistency.

Different fonts, colors, and styling were making the site feel disjointed. Unifying everything? Instant credibility boost.

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🟣 Making navigation work for sales.

The menu was designed for as if for a service-based site, so we restructured it to help buyers find what they needed fast.

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🟣 Optimizing product pages, both in design and copy!

Customers won’t buy if they’re confused. We refined product descriptions focusing on benefits, added stronger CTAs, and structured the messaging to speak directly to what shoppers needed to hear before clicking "Add to Cart."

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🟣 Streamlining the checkout flow.

Extra steps = lost sales. We simplified the buying process to keep customers moving straight to checkout.

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The result? Their shop saw a 400% increase in sales.

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Yep, 4x more orders — without changing a single product!.

And one of my fave stats(as if 4x more sales wasn't enough) is the order value, aka how much each order brings in... up a 58% 💰

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These weren’t massive overhauls, just smart tweaks that made a big difference.

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And I know sometimes the hard part is actually first identifying those things.

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A thing I can tell you as a CRO specialist... it's never about groundbreaking shifts. And honestly, I encourage my clients to make shifts slowly to identify what is working with their specific audience.

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If you’re wondering whether your site or shop is leaving money on the table, an audit could be just the thing to uncover hidden opportunities.

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Want me to take a look? Hit reply and let’s book your audit.

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— Ingrid TheBrief​ ​May 2025 Edition CLIENT LAUNCHES Strategy, branding, copy, website, graphics... the whole shebang! Case study coming soon for Maddy Glynn! ​ PPRODUCT SPOTLIGHT ​Haven is a template that I'm revamping from my original collection (circa 2019!) and it's looking stunning! Peek here!​ FOR YOUR RADAR ​I got some not-so-secret links on my shop while I gear up for the re-launch 👀 BEHIND THE SCENES 🔮 ​My Magnolia template for coaches is coming up gorgeous, just peek at this curated stock! READ-WORTHY POST: ​ ​A Profitable Approach to Your Showit Shop Strategy​

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