Hi Reader,

I can usually spot what's holding a site back from converting within the first few minutes of looking at it. (Not because I have some kind of magic ability, but I wish I had some😂), but because I've been doing this long enough to know what to look for, and it took me years to build that eye. Let me show you what I mean:

👩🏻 Someone comes to me with a site that looks polished and professional but the leads just aren't coming in.

👩🏾‍🦱 Someone else has traffic (good traffic!) but barely anyone is booking or buying.

👱🏽‍♀️Another person had a designer redo their whole look last year and it's still not working.

🧑🏿‍🦱And then there's someone who's been tweaking her copy for months, convinced that's the problem, and nothing is shifting.

Most people hear four different (and disconnected) problems.

I see the same pattern every time: a strategy gap (sometimes a big black hole, sometimes a smaller gap) dressed up in design clothes.

The design isn't the problem (it rarely is), the strategy that should have been underneath it (guiding it and informing it from the beginning) is nowhere to be found.

And once you can see it for yourself, you can’t unsee it!

You stop throwing money and time at the wrong layer. You stop redesigning when you actually need repositioning. You stop rewriting copy when the real issue is page flow. (Aka, you start solving the actual problem, fast, and the results reflect that)

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That is why I do my Conversion Rate Optimization (CRO) Audits.

It applies my RAINBOW method to your existing pages (you can see a breakdown of my method here), the same method that produced a 21.46% conversion rate on a sales page when the industry average sits around 2.5% to 3%. You get specific, actionable recommendations, not vague notes and a "good luck!".
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If you're ready to stop guessing which layer the problem lives on, you can book a CRO Audit for only $497 here.

Or if you already know you want your brand and website handled end to end, a discovery call is where we figure out how this looks for you!
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Cheers to figuring this out,

— Ingrid The Brief​ ​July 2026 Edition Haven Canva Social Templates Designed to match the warm, editorial aesthetic of our Haven template—perfect for lifestyle creators, interior designers, and creative business owners who want polished, intentional visuals without the design overwhelm. Spotlight: Color Changing Opt-In Showit Canvas This color-changing opt-in canvas is bold, scroll-stopping, and built to breathe new life into any Showit site —without a full overhaul. CAN'T MISS THIS A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients. MORE WAYS TO MAKE $$$ You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here. Worth The Read: ​Digital Product Buyer Psychology: What Makes Someone Click Buy​

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