Hi Reader,

I was waiting for my tea to brew and had a thought — when was the last time you took a good, hard look at your Unique Selling Proposition (USP)?
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You know, that one thing that sets you apart from all the others?
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It's like your secret sauce. And trust me, eeeeeveryone loves a good sauce.
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Now, I'm a big fan of real, tangible examples.
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Why? Because abstracts are, well, abstract. So, let's dive straight into it.
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Think of your USP as your brand's promise. ​
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In simple terms, it's that statement which screams, "Here's why you should choose me, and not the other guy."
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If I was a photographer? My USP wouldn’t be, "I’m passionate about capturing your memories!"

Why? Because anyone with a camera can say that. Instead, "Capturing your special moments with a distinctive blend of photojournalistic and fine art style."
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See the difference?
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Or, imagine if I were a virtual assistant (which, let's be honest, I wouldn’t be in my zone lol). I wouldn’t just say, “I’m here to take tasks off your plate." No, no.
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I'd say, "Providing comprehensive admin and project management support, so you can focus on what you do best."
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What if I was a podcast manager? It wouldn't be about just "helping with podcast systems."
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Nope! It'd be, "Ensuring your message reaches its audience, with end-to-end podcast production and marketing services."
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But here's the thing – as we grow, learn, and evolve, so does our business. And that means our USP might need a little tweaking here and there.
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Heck, I’ve tweaked mine a few times. It’s like updating your wardrobe; you gotta keep it fresh and relevant. And it's not just about being trendy; it’s about being true to who you are right now.
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So, my friend, here's my two unsolicited cents: take a moment today to reflect on your USP.
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Does it still resonate?

Is it still you?
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And if you ever need a sounding board or a second pair of eyes, you know where to find me.
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Feeling inspired to revamp or refine your brand strategy? Let's join forces and make magic together. ⚡️
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Cheers to your success,

Ingrid

PS — Oh oh oh.... Black Friday roundups are looking so good... I'll get that done for ya! I'm already eyeing some amazing deals. Let this be your reminder: TELL your audience you will have (or not) specials... we all need to plan to make the best Q4 purchases!

Penguin Designing

Sent with love from San Diego, CA 🌴

United States

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246

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