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Money-making brand & website strategies

Ingrid Urena at Penguin Designing

Branding and Showit website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy that fuels brand loyalty and boosts revenue. As your expert at building profitable online brand experiences, I have plenty of tips to share for growing conversions in my weekly Moneymaking Memos!

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Featured Post

The one thing my most successful clients all have in common

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for. (and it shows up before we ever touch a logo or a page design!!) I worked with a client a while back who came in knowing her pricing needed to go up. She had the...

19 days ago • 3 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, You've head me talk about my Spellbinding Brand Blueprint (and if not, no worries, you can peek at it here). In short, it helps you with the clarity and confidence to: Create a brand that actually reflects who you are Make smart, aligned design decisions without second-guessing yourself Write copy faster because you know your voice and who you're talking to...

26 days ago • 4 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, If you’re anything like most founders I talk to, you’ve probably told yourself some version of this: “I just need to rebrand and then it’ll click.” Maybe you’ve already done it once. Maybe twice. Maybe (no judgment, I promise) three times. And you’re still sitting with conversion numbers that don’t match how GOOD the business actually is. That thought makes...

about 1 month ago • 5 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, I can usually spot what's holding a site back from converting within the first few minutes of looking at it. (Not because I have some kind of magic ability, but I wish I had some😂), but because I've been doing this long enough to know what to look for, and it took me years to build that eye. Let me show you what I mean: 👩🏻 Someone comes to me with a site that...

about 1 month ago • 4 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, I'm not talking about me today, I want to tell you about Kelsie. Not because her story is dramatic (it's def not!), but because it's the kind of thing I hear over and over and it never stops being relatable: She already knew what she wanted her shop to feel like, she just hadn't found the setup that could actually get her there. She tried Shopify. Squarespace....

3 months ago • 4 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, You know that feeling when your website is... fine? Not embarrassing or broken. Definitely not something you're hiding (but also not quite right). Your logo still works, ok good... Your colors still look decent, nice, ok keep going... Your site technically does its job... And yet every time you go to send someone a link, there's this tiny pause before you hit...

4 months ago • 5 min read
Testimonial: "You can't afford not to hire her! If you're an online business owner looking to optimize your site, Ingrid is absolutely the person you want on your team. Her deep knowledge, seamless processes, and ability to bring your vision to life are u

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, There's a client story I keep coming back to. Every. Single. Time. TIQUE. They run an education, resource, and community platform for travel advisors who want to build profitable businesses without burning out. Courses, templates, a high-touch membership - the whole certified ecosystem. On paper? Everything was working. But their digital home hadn't kept up...

5 months ago • 5 min read
Brulee & Co Showit Website Template by Penguin Designing

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?) I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and offerings without...

7 months ago • 3 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever feel like your shop should be selling more, but something’s just… off? That’s exactly where one of my clients was. They had great products, a solid brand, and a beautiful website — but sales weren’t reflecting all that effort. After auditing their shop, I found a few areas quietly blocking conversions. Here’s what we tackled: 🟣 Fixing brand consistency....

over 1 year ago • 3 min read

This email may contain affiliate links, emojis, and nerdiness.🟢 Now booking September 2026 SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever spent way too much time tweaking an offer instead of just launching it? Because, SAME. I spent so long overthinking my first digital offer—adding pages, removing pages, changing the format — until I almost scrapped it altogether. Turns out, I was stuck in the “perfect offer trap.” And guess what?... That perfectionism wasn’t helping anyone, especially not...

over 1 year ago • 3 min read