This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN So, Reader, you know that feeling right before you finally commit to something big, like the flight you keep almost booking, or the "buy now" button you've hovered over for months? There's a little voice going "okay, but what if I do this wrong." That's basically every founder I talk to who's thinking about hiring a pro for their brand and website for the very first time in a while (or EVER!). And...
about 2 months ago â˘Â 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, There's usually one thing people are waiting for during a launch: the sales number to come in, to confirm it actually worked. And while they wait for it, the checking starts. Refresh the dashboard, check the open rate, read into every tiny thing that could be a "sign" either way.... I did this for YEARS, checking sales notifications every 20 minutes during a live launch, ready to pull the...
about 2 months ago â˘Â 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for. (and it shows up before we ever touch a logo or a page design!!) I worked with a client a while back who came in knowing her pricing needed to go up. She had the receipts youâd expect: a...
3 months ago â˘Â 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, You've head me talk about my Spellbinding Brand Blueprint (and if not, no worries, you can peek at it here). In short, it helps you with the clarity and confidence to: Create a brand that actually reflects who you are Make smart, aligned design decisions without second-guessing yourself Write copy faster because you know your voice and who you're talking to Attract the right people who...
3 months ago â˘Â 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, If youâre anything like most founders I talk to, youâve probably told yourself some version of this: âI just need to rebrand and then itâll click.â Maybe youâve already done it once. Maybe twice. Maybe (no judgment, I promise) three times. And youâre still sitting with conversion numbers that donât match how GOOD the business actually is. That thought makes complete sense, by the way:...
3 months ago â˘Â 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, I can usually spot what's holding a site back from converting within the first few minutes of looking at it. (Not because I have some kind of magic ability, but I wish I had someđ), but because I've been doing this long enough to know what to look for, and it took me years to build that eye. Let me show you what I mean: đŠđť Someone comes to me with a site that looks polished and...
4 months ago â˘Â 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, I'm not talking about me today, I want to tell you about Kelsie. Not because her story is dramatic (it's def not!), but because it's the kind of thing I hear over and over and it never stops being relatable: She already knew what she wanted her shop to feel like, she just hadn't found the setup that could actually get her there. She tried Shopify. Squarespace. Etsy. All of them have their...
5 months ago â˘Â 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, You know that feeling when your website is... fine? Not embarrassing or broken. Definitely not something you're hiding (but also not quite right). Your logo still works, ok good... Your colors still look decent, nice, ok keep going... Your site technically does its job... And yet every time you go to send someone a link, there's this tiny pause before you hit share. Because something...
6 months ago â˘Â 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, There's a client story I keep coming back to. Every. Single. Time. TIQUE. They run an education, resource, and community platform for travel advisors who want to build profitable businesses without burning out. Courses, templates, a high-touch membership - the whole certified ecosystem. On paper? Everything was working. But their digital home hadn't kept up with the business they'd...
7 months ago â˘Â 5 min read