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Money-making brand & website strategies

Branding and Showit website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy that fuels brand loyalty and boosts revenue. As your expert at building profitable online brand experiences, I have plenty of tips to share for growing conversions in my weekly Moneymaking Memos!

Featured Post

This is the in-between nobody really like to talk about

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, You know that feeling when your website is... fine? Not embarrassing or broken. Definitely not something you're hiding (but also not quite right). Your logo still works, ok good... Your colors still look decent, nice, ok keep going... Your site technically does its job... And yet every time you go to send someone a link, there's this tiny...

Testimonial: "You can't afford not to hire her! If you're an online business owner looking to optimize your site, Ingrid is absolutely the person you want on your team. Her deep knowledge, seamless processes, and ability to bring your vision to life are u

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, There's a client story I keep coming back to. Every. Single. Time. TIQUE. They run an education, resource, and community platform for travel advisors who want to build profitable businesses without burning out. Courses, templates, a high-touch membership - the whole certified ecosystem. On paper? Everything was working. But their digital...

Brulee & Co Showit Website Template by Penguin Designing

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?) I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever feel like your shop should be selling more, but something’s just… off? That’s exactly where one of my clients was. They had great products, a solid brand, and a beautiful website — but sales weren’t reflecting all that effort. After auditing their shop, I found a few areas quietly blocking conversions. Here’s what we tackled: 🟣...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever spent way too much time tweaking an offer instead of just launching it? Because, SAME. I spent so long overthinking my first digital offer—adding pages, removing pages, changing the format — until I almost scrapped it altogether. Turns out, I was stuck in the “perfect offer trap.” And guess what?... That perfectionism wasn’t helping...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?” That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona. I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, If you’re thinking about launching an online shop but feel stuck choosing between Showit and Shopify… you are not alone. This is hands-down one of the most common questions I get! And picking the wrong platform? It can cost you time, money, and a whole lot of frustration. So, I’m breaking it all down in this featured episode of The...

Mood board color exploration

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN So, Reader, you know when you're picking a new outfit, and you suddenly realize that the right shade of blue can make all the difference? Or black in my ever so monochromatic closet… 😅 Yeah, that's kind of how I feel about choosing colors for a brand. It's not just about randomly picking pretty colors from a mood board. It's about finding those...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN "Are digital products really passive?" This is something I often hear from other creative entrepreneurs, Reader. "Aren't digital products a set-and-forget source of income?" The short answer: Not quite. 😅 As a web designer who works with shops every day, I have some insider insights for you. The much longer (and much more helpful) answer? While...

This email may contain affiliate links, emojis, and nerdiness.🟢 2 Brand & web spots open for June 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, I was waiting for my tea to brew and had a thought — when was the last time you took a good, hard look at your Unique Selling Proposition (USP)? You know, that one thing that sets you apart from all the others? It's like your secret sauce. And trust me, eeeeeveryone loves a good sauce. Now, I'm a big fan of real, tangible examples. Why?...