This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, When someone asks me if they need a conversion (CRO) audit, my honest answer is āit dependsāā¦ (I know, I know, stay with me!) Because there are two kinds of āsomething is off,ā and only one of them needs a full audit. The first thing I look at isnāt the website, itās the conversation: HOW are they bringing this to me?? š£ Everything is on fire. Sales are declining, the numbers arenāt what...
5 days agoĀ ā¢Ā 3 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, So, I've been trying to get my site listed in one particular Google tool for a couple of weeeeeks now (not that I was counting)ā¦ and now there I am!! š„¹ Let me back up! Google has a setting where you choose the sites you trust. Add one and it gets a little "Preferred" label whenever it shows up for you, including inside Google's AI answers (AI Overviews and AI Mode), and it can show up...
10 days agoĀ ā¢Ā 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN So, Reader, you know that feeling right before you finally commit to something big, like the flight you keep almost booking, or the "buy now" button you've hovered over for months? There's a little voice going "okay, but what if I do this wrong." That's basically every founder I talk to who's thinking about hiring a pro for their brand and website for the very first time in a while (or EVER!). And...
2 months agoĀ ā¢Ā 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, There's usually one thing people are waiting for during a launch: the sales number to come in, to confirm it actually worked. And while they wait for it, the checking starts. Refresh the dashboard, check the open rate, read into every tiny thing that could be a "sign" either way.... I did this for YEARS, checking sales notifications every 20 minutes during a live launch, ready to pull the...
2 months agoĀ ā¢Ā 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, After working with founders across brand strategy, branding, website builds, and eeeeeverything in between over years, I have started noticing a pattern in the ones who get the results they came for. (and it shows up before we ever touch a logo or a page design!!) I worked with a client a while back who came in knowing her pricing needed to go up. She had the receipts youād expect: a...
3 months agoĀ ā¢Ā 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, You've head me talk about my Spellbinding Brand Blueprint (and if not, no worries, you can peek at it here). In short, it helps you with the clarity and confidence to: Create a brand that actually reflects who you are Make smart, aligned design decisions without second-guessing yourself Write copy faster because you know your voice and who you're talking to Attract the right people who...
3 months agoĀ ā¢Ā 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, If youāre anything like most founders I talk to, youāve probably told yourself some version of this: āI just need to rebrand and then itāll click.ā Maybe youāve already done it once. Maybe twice. Maybe (no judgment, I promise) three times. And youāre still sitting with conversion numbers that donāt match how GOOD the business actually is. That thought makes complete sense, by the way:...
4 months agoĀ ā¢Ā 5 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, I can usually spot what's holding a site back from converting within the first few minutes of looking at it. (Not because I have some kind of magic ability, but I wish I had someš), but because I've been doing this long enough to know what to look for, and it took me years to build that eye. Let me show you what I mean: š©š» Someone comes to me with a site that looks polished and...
4 months agoĀ ā¢Ā 4 min read
This email may contain affiliate links, emojis, and nerdiness. SERVICES | SHOP | COURSES LOGIN Hi Reader, I'm not talking about me today, I want to tell you about Kelsie. Not because her story is dramatic (it's def not!), but because it's the kind of thing I hear over and over and it never stops being relatable: She already knew what she wanted her shop to feel like, she just hadn't found the setup that could actually get her there. She tried Shopify. Squarespace. Etsy. All of them have their...
5 months agoĀ ā¢Ā 4 min read