profile

Money-making brand & website strategies

Showit web design & branding for creatives and coaches. My specialty is creating strategic & user-centric websites for standout brand experiences that fuel brand loyalty and boost revenue. As your expert at building shops & memberships with Showit, I have plenty of tips to share for skyrocketing conversions in my weekly Moneymaking Memos!

Brulee & Co Showit Website Template by Penguin Designing
Featured Post

New Showit template drop 🎉

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Quick template drop announcement — and this one might be more for your people than for you...(a friend perhaps?) I just released a new Showit website template called Brûlée & Co, and it was designed with bakery, café, and food-based businesses in mind — the kind of brands that need their site to clearly show menus, hours, locations, and...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever feel like your shop should be selling more, but something’s just… off? That’s exactly where one of my clients was. They had great products, a solid brand, and a beautiful website — but sales weren’t reflecting all that effort. After auditing their shop, I found a few areas quietly blocking conversions. Here’s what we tackled: 🟣...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, Ever spent way too much time tweaking an offer instead of just launching it? Because, SAME. I spent so long overthinking my first digital offer—adding pages, removing pages, changing the format — until I almost scrapped it altogether. Turns out, I was stuck in the “perfect offer trap.” And guess what?... That perfectionism wasn’t helping...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, You know those full-circle moments in business that make you stop and think, “Wow, this is exactly where I’m meant to be?” That’s exactly how I felt when I finally got to meet Lauren from Salted Pages at Spark 2024 in Arizona. I was teaching designers all about optimizing product pages for conversions (because, let’s be real, too many...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, If you’re thinking about launching an online shop but feel stuck choosing between Showit and Shopify… you are not alone. This is hands-down one of the most common questions I get! And picking the wrong platform? It can cost you time, money, and a whole lot of frustration. So, I’m breaking it all down in this featured episode of The...

Mood board color exploration

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN So, Reader, you know when you're picking a new outfit, and you suddenly realize that the right shade of blue can make all the difference? Or black in my ever so monochromatic closet… 😅 Yeah, that's kind of how I feel about choosing colors for a brand. It's not just about randomly picking pretty colors from a mood board. It's about finding those...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN "Are digital products really passive?" This is something I often hear from other creative entrepreneurs, Reader. "Aren't digital products a set-and-forget source of income?" The short answer: Not quite. 😅 As a web designer who works with shops every day, I have some insider insights for you. The much longer (and much more helpful) answer? While...

This email may contain affiliate links, emojis, and nerdiness.🟢 1 Brand & web spot open for March 2026 FREEBIES | SERVICES | SHOP | COURSES LOGIN Hi Reader, I was waiting for my tea to brew and had a thought — when was the last time you took a good, hard look at your Unique Selling Proposition (USP)? You know, that one thing that sets you apart from all the others? It's like your secret sauce. And trust me, eeeeeveryone loves a good sauce. Now, I'm a big fan of real, tangible examples. Why?...

HOME // SERVICES // SHOP // EDUCATION // LOGIN “Progress isn’t linear” You’ve probably heard it, right Reader? Well… Seems like I needed a reminder and here it is, to remind you too that all you’re doing right now is more than enough. (You should probably also write that down somewhere.) My point? I believe in you and I know growing your business can feel scary, and not gonna lie sometimes kinda lonely. So I just wanted to spread a little cheer and encouragement your way. 💜 Ain’t it rad how...

HOME // SERVICES // SHOP // EDUCATION // LOGIN Hi Reader, Today was a day of planning — aka I got to sit down and map out what holiday changes are coming to some clients’ shops UX. All with the intention of boosting those numbers for what’s left of the year. 💰 Are you also getting that tingling feeling of excitement as we approach Black Friday, Cyber Monday, and the entire holiday season? You're probably brainstorming ways to create fresh offers, or maybe repackaging your existing ones, all...